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Guy Kawasaki believes that enchanting can go in two directions, not just from a company to a customer. In his interview with Darren Hardy, Guy explains the single most important ways to “enchant up” and “enchant down.”
October 11th, 2011 at 4:14 pm
Bull … sh. What an incredible insight! If your boss asks for something you should drop everything to do it. What a thought leader he is. I never would have gotten that one on my own!!!