When it comes to instant customer service, small or local businesses have the competitive edge. Listen to our SUCCESS Book Summary on ‘Running the Gauntlet’ by Jeffrey Hayzlett for insight into the mind of the consumer and how you can leverage your flexibility as a small business into high quality service.

One Response to “SUCCESS Book Summaries: Running the Gauntlet”

1. Wissam Says:
   July 27th, 2012 at 7:15 am

   Robin,To the extent that I read SF to beettr understand possible futures, I think that reading the plot (not just the setting) often helps me understand much more fully and indelibly what there is to learn. For example, I think I got (retained long term) a signficantly beettr sense of what it might be like to live in a spacefaring culture from reading some of Heinlein’s stories than I would have from reading 20:1 compressed settings summaries thereof. I also read SF to beettr understand my own world (society, species) what’s arbitrary, parochial, good, bad, quirky, admirable about it. Again, I think that reading the plot helps the learnings sink in in a way that a settings summary wouldn’t. I can’t imagine a 1-page settings summary of Asimov’s Nightfall, however well written, which would have nearly the impact of the story itself in this regard.Another reason I read SF is for the enjoyable plots and character interactions. In Hiding by Wilmer Shiras didn’t teach me anything about the future (it’s set in the past); and it didn’t teach me a whole lot about my world. Mainly, I just found the two main characters, and the interaction between them, fascinating, rich and memorable. A mere settings summary would be almost valueless for this purpose.

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