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Stan Rapp on the Difference between Advertising Versus i-Vertising

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Stan Rapp on the Difference between Advertising Versus i-Vertising

Direct marketing legend and bestselling author Stan Rapp says advertising is so 20th century. That’s why successful media campaigns in newspapers, magazines and other periodicals need a more direct, personal approach to advertising. Its called i-Vertising.

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2 Responses to “Stan Rapp on the Difference between Advertising Versus i-Vertising”

  1. Nancy Says:
    June 23rd, 2010 at 8:51 am

    Stan is correct. Question is, why do speakers on this topic of i-vertising make it so very illusive? Why are there not specific 1-2-3 definable steps provided as to how to do this?

  2. “i-Vertise” your pet internet marketing efforts to find more web customers… « PetCopywriter Web-SEO Tips Says:
    July 12th, 2010 at 3:08 pm

    [...] Advertising legend Stan Rapp was recently featured in a YouTube video that captured his speech about the death of advertising. [...]

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